Design Thinking

Design Thinking

Design Thinking is widely regarded as the most in-demand business skill in the current job market. In this course, we follow the Darden Model of Design Thinking and introduce students to its three core components: mindset, rules and tools. Participants will learn the importance of goal orientation, customer obsession, rapid visualisation and prototyping based off case studies and workshops.

Start Date

June 21st, 2021


8 Hours


1 credit



Design Thinking helps organisations find higher ground in terms of innovation and ideas - rather than merely common ground.

Peter Robbins, Faculty


Key Takeaways

Solve Problems

quickly through creative thinking and brainstorming techniques.

Apply Methods

to convert customer needs into human-centered solutions.

Generate & Develop

novel and useful ideas through ideation techniques.

Convert Raw Ideas

into original research-ready and test-worthy concepts.

This course is right for you if…

You are working in a management position charged with delivering complex, non-routine projects. This programme is relevant to participants across industries and academic backgrounds. No prior knowledge is necessary.

More Information

This course consists of four two-hour sessions taking place on: 

  • June 21st, 17:00 - 19:00 CEST

  • June 23rd, 17:00 - 19:00 CEST

  • June 28th, 17:00 - 19:00 CEST

  • June 30th, 17:00 - 19:00 CEST

Applications are open until June 7th, 2021.

No further requirements are needed to successfully participate in this course. 

Peter Robbins

This course is led by Peter Robbins, one of Ireland’s foremost experts in innovation, Design Thinking and new product and service development.


In addition to being a member of the Irish Government's National Design Forum, he is the former Global Head of Innovation Excellence for GSK and former Head of the Department of Design Innovation in MU. Peter trained at the renowned Stanford D School and has published in R&D Management, Irish Journal of Management: International Journal of Innovation Management, London Strategy Review and regularly speaks at international conferences on the subject of managing creativity and innovation.


For further enquiries, contact Peter at

Note that this course will take place once a minimum of 8 participants is reached.

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