Design Thinking is widely regarded as the most in-demand business skill in the current job market. In this course, we follow the Darden Model of Design Thinking and introduce students to its three core components: mindset, rules and tools. Participants will learn the importance of goal orientation, customer obsession, rapid visualisation and prototyping based off case studies and workshops.
Design Thinking helps organisations find higher ground in terms of innovation and ideas - rather than merely common ground.
quickly through creative thinking and brainstorming techniques.
to convert customer needs into human-centered solutions.
novel and useful ideas through ideation techniques.
into original research-ready and test-worthy concepts.
You are working in a management position charged with delivering complex, non-routine projects. This programme is relevant to participants across industries and academic backgrounds. No prior knowledge is necessary.
This course consists of four two-hour sessions taking place on:
June 21st, 17:00 - 19:00 CEST
June 23rd, 17:00 - 19:00 CEST
June 28th, 17:00 - 19:00 CEST
June 30th, 17:00 - 19:00 CEST
Applications are open until June 7th, 2021.
No further requirements are needed to successfully participate in this course.
This course is led by Peter Robbins, one of Ireland’s foremost experts in innovation, Design Thinking and new product and service development.
In addition to being a member of the Irish Government's National Design Forum, he is the former Global Head of Innovation Excellence for GSK and former Head of the Department of Design Innovation in MU. Peter trained at the renowned Stanford D School and has published in R&D Management, Irish Journal of Management: International Journal of Innovation Management, London Strategy Review and regularly speaks at international conferences on the subject of managing creativity and innovation.
For further enquiries, contact Peter at firstname.lastname@example.org.
Note that this course will take place once a minimum of 8 participants is reached.