Evidence-based management stems from the awareness that managerial decision-making should be based on the right balance between critical thinking and empirical evidence. By empirical evidence, we mean information, facts, data that can support (or contradict) assertions, assumptions or an experimental hypothesis.
Companies experiment a lot more than we think – and obviously market research and A/B Testing are the first thing that pop into mind when thinking about “business” experimentation. But it was only thanks to the revolution in behavioral economics that the culture of experimentation and its benefits became widespread in companies. Only through experiments we can infer causality links between the variables involved.
As advocated by the Harvard Business Review, in order to build a culture of experimentation having the right tools is not enough, you need to change your mindset. Our portfolio of courses will be customizable to different backgrounds or career perspectives and aims to provide both the necessary tools and the soft-skills required to bring experimentation and innovation to companies.
Buy 10 credits at any given time to sign up for your accreditation. This will bring you:
Our executive trainings can be accessed by purchasing single or bundle credits: one credit grants you access to one course.
By completing 10 courses you will be awarded a Master in Evidence-Based Management.
Select 10 credits and register for courses that will build your personalized Master Learning Path. You can do that through your automatically generated account anytime after purchase.
All credits are non-transferrable and valid for 12 months after purchase.
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